The challenge

When Sequitur joined with another established lobbying firm to become Frontline Strategies, the new organization needed more than a new logo. It needed to combine two professional histories, introduce a new public identity and establish credibility online.

The launch was complicated by an unrelated, older company using a similar name.

The strategy

RENO Design created a unified brand and website while also building the technical foundation needed to help Google understand the new firm, its location and its individual principals.

The work

• Logo and visual identity

• Strategic website design and development

• Service and biography presentation

• Legacy website redirects

• Google Business Profile setup and troubleshooting

• Google Maps location transition

• Local business schema

• Individual person schema for firm principals

• SEO and AI-search optimization

• Search and digital-authority consulting

• Recommendations for articles, releases and external links

The result

Frontline launched with a polished, credible identity and a website that clearly presents the firm’s experience, services and leadership.

The technical work created a strong foundation for ongoing search visibility, local authority and differentiation from the unrelated firm.

The services

Brand Strategy · Identity Design · Website Development · SEO/AIO · Digital Authority

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