Creating a new brand and digital foundation for a combined public affairs firm.
“When we decided to bring the two firms together, we knew the new company needed a brand that felt like what we were building — not just a combination of what we already had. Dennise understood right away that this was about much more than a new logo. She helped us think through our positioning, the look and feel, the website and how we wanted to present Frontline Strategies going forward. RENO Design brought all of those pieces together into one cohesive brand, and Dennise made what could have been a complicated process feel clear and manageable. The end result really feels like us.”
— Beverly Haydel, Frontline Strategies
The challenge
When Sequitur joined with another established lobbying firm to become Frontline Strategies, the new organization needed more than a new logo. It needed to combine two professional histories, introduce a new public identity and establish credibility online.
The launch was complicated by an unrelated, older company using a similar name.
The strategy
RENO Design created a unified brand and website while also building the technical foundation needed to help Google understand the new firm, its location and its individual principals.
The work
Logo and visual identity
Strategic website design and development
Service and biography presentation
Legacy website redirects
Google Business Profile setup and troubleshooting
Google Maps location transition
Local business schema
Individual person schema for firm principals
SEO and AI-search optimization
Search and digital-authority consulting
Recommendations for articles, releases and external links
The result
Frontline launched with a polished, credible identity and a website that clearly presents the firm’s experience, services and leadership.
The technical work created a strong foundation for ongoing search visibility, local authority and differentiation from the unrelated firm.
The services
Brand Strategy · Identity Design · Website Development · SEO/AIO · Digital Authority
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